Jeff Haddox is a seasoned marketing professional with more than six years experience. His expertise lies within the interactive realm, specifically with email marketing, display advertisement, search engine marketing, search engine optimization, social media, WAP technology and web analytics.
As an email marketer, Jeff has worked to automate campaigns and streamline content creation in a effort to maximize resources. Additionally, Jeff has layered in multi-variant testing and subscriber level tracking. These enhancements have led to more productive email campaigns and have resulted in higher overall response rates.
Within the search and display categories, Jeff has worked to drive efficiencies in the media buy by leveraging click-thru rates and post impression data along with conversion rates to better determine the success of each individual placement.
As social media is ever evolving, Jeff has continued to seek new and innovative ways to leverage the tool in an effort to drive higher levels of customer engagement along with aiding SEO efforts for the firm's primary domain.
In an effort to gain all potential web traffic, Jeff has utilized Wireless Application Protocol to reach those SmartPhone users as they browse in the mobile web space, effectively making my company prominently available to the consumer as they proceed through the purchase funnel.
Leveraging a web analytics platform, Jeff has been able to gain insight into the various segments of customers and how they interact with a website. This information has lead to the optimization of each medium driving traffic to the site.